Parents Who Host Lose the Most
A public awareness program educating communities and parents about the health and safety risks of serving alcohol at teen parties. This media campaign, adopted from Drug Free Action Alliance, is held during the months of May – August. A variety of messages and strategies are utilized including billboards, yard signs, banners, radio and newspaper PSA’s, school-based posters, and letters to graduating seniors from elementary students. This program helps educate adults and business on the important role they play in reducing underage drinking and has been a strong contributor to the summertime drop in alcohol MIP’s.